Get in touch

01

Flipping off, the PDF catalog

Flipping off, the PDF catalog

Repco, Australia's leading auto parts supplier, embarked on a digital transformation journey in [July, 2017].

Their goal?
To ditch the outdated PDF catalog and build a user-friendly website, empowering customers with a seamless auto parts discovery experience.

Whats the hold up?

Whats the hold up?

That clunky online PDF. Finding parts was a chore, and product info was about as clear as a foggy headlight.

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03

Repco's solution?

Repco's solution?

A dynamic online platform that streamlines parts discovery and purchases.

Pull up the GPS! Pronto!

Pull up the GPS! Pronto!

Hey bud, whats the road map?

  1. Customer Needs in the Driver's Seat:
    Repco listened closely to understand what makes their customers' lives easier online.

  2. Insights to Ignition:
    They took those needs and transformed them into a winning strategy.

  3. Designing a Dream Machine:
    User-friendly features and a streamlined interface became the focus. A perfectly tuned engine.

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05

The tune up

The tune up

Grab me that wrench, and I’ll tell you the story of how we tuned this solution and made it fly.

Rev Up Your Parts Hunt

Rev Up Your Parts Hunt

Making finding and buying auto parts and accessories easier for all Australians.

Making finding and buying auto parts and accessories easier for all Australians.

Rev Up Your Parts Hunt

Making finding and buying auto parts and accessories easier for all Australians.

Client: Repco
Role: Lead UX & UI

Team: 1x CEO, 1x Marketing Manager, 1 Project Manager, 1x Product/Company Wizz, 1x BA, 5x Sales Force Team

Location: Melbourne, Australia

Find what you need and go!

Click. Find. Fix. Fly.

Click. Find. Fix. Fly.

Click. Find. Fix. Fly.

Getting things fixed, Less Frustratin'!


  • Search Like a Pro: New search tools get you the right part in a flash! (Increased User Efficiency)

  • Know What You're Buyin': Clear descriptions, specs, and sharp pics mean no more guesswork. (Improved Conversion Rates)

  • Checkout Breeze: Ditch the checkout hassle! (Enhanced Customer Satisfaction)

    Grab those parts and get goin' - fast!

Coming soon…

Repco's story

The Context

Repco, a leading Australian auto parts and car accessories leader embarked on a digital transformation journey in [July, 2017]. Their goal? To ditch the outdated PDF catalog and build a user-friendly website, empowering customers with a seamless online experience.

The Problem: Repco's reliance on a static PDF catalog left users frustrated. Finding parts was cumbersome, and product information lacked detail.

The Objective: To create a dynamic online platform that simplifies part discovery and streamlines the purchase process.

Lift off!

Lift off!

Lift off!


Designing experiences that go to the moon. Let's talk.




Designing experiences that go to the moon. Let's talk.



Unleash user power.
Designing experiences that go to the moon.
Let's talk.

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